Music ‘can enhance wine taste’
May 16th, 2008 - Chris MarshallI am not a big wine drinker. I can drink it, but I don’t have a nose for it, and think I am physically incapable of the concept of sipping! As such this article caught my attention as I found it intriguing, but I can’t say that I relate to it at all … but if I did I reckon I would be a Cabernet Sauvignon or Chardonnay drinker (just kidding on that last one!!!)
Playing a certain type of music can enhance the way wine tastes, research by psychologists suggests.
The Heriot Watt University study found people rated the change in taste by up to 60% depending on the melody heard.
The researchers said cabernet sauvignon was most affected by “powerful and heavy” music, and chardonnay by “zingy and refreshing” sounds.
Four types of music were played – Carmina Burana by Orff (“powerful and heavy”), Waltz of the Flowers from The Nutcracker by Tchaikovsky (“subtle and refined”), Just Can’t Get Enough by Nouvelle Vague (“zingy and refreshing”) and Slow Breakdown by Michael Brook (“mellow and soft”)
The white wine was rated 40% more zingy and refreshing when that music was played, but only 26% more mellow and soft when music in that category was heard.
MUSIC RECOMMENDATIONS
- Cabernet Sauvignon: All Along The Watchtower (Jimi Hendrix), Honky Tonk Woman (Rolling Stones), Live And Let Die (Paul McCartney and Wings), Won’t Get Fooled Again (The Who)
- Chardonnay: Atomic (Blondie), Rock DJ (Robbie Williams), What’s Love Got To Do With It (Tina Turner), Spinning Around (Kylie Minogue)
- Syrah: Nessun Dorma (Puccini), Orinoco Flow (Enya), Chariots Of Fire (Vangelis), Canon (Johann Pachelbel)
- Merlot: Sitting On The Dock Of The Bay (Otis Redding), Easy (Lionel Ritchie), Over The Rainbow (Eva Cassidy), Heartbeats (Jose Gonzalez)
Source: Montes wines
The red was altered 25% by mellow and fresh music, yet 60% by powerful and heavy music.
The results were put down to “cognitive priming theory”, where the music sets up the brain to respond to the wine in a certain way.
Via [BBC]
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May 19th, 2008 at 9:45
[...] Chris Marshall over at almerimarlife picked up on a story about research into music and wine. Read the full story here [...]