Easy Profits For Telefonica
November 6th, 2009 - Chris MarshallWhen was the last time you checked, and I mean really checked your Telefonica phone bill? I recently learnt that in Spain there is no such thing as a fixed term contract for telephone calls.
So what I hear you say, or at least you would if you weren’t already yawning!
Well the simple truth is that Telefonica play on the fact that is the customers responsibility to check their bills for service charges, so it is really easy for them to add a new service, as they did in 2008 when they applied a monthly charge to 3.5 million bills for customer identification, which was originally FREE. Such was the success of this that they quickly followed up with three way calling and incoming call divert
Still yawning?
Just how much did this earn Telefonica?
Well at 50¢ per service it increased their annual turnover by ………. 5.25€m (give or take)
What was that I heard, the snapping of your jaw closing????
Now don’t get me wrong, legally Telefonica are doing nothing wrong. Morally? Well that is up to you to decide I guess.
So what is the answer?
First, check your bills closely! In addition to the above it is not unknown for a few mistakes to creep onto bills, equipment maintenance, Internet access etc.
Second, don’t be afraid to shop around. There are many alternatives on the market, and while changing provider can be a pain, you at least know that Telefonica have enough cash sloshing around to offer you some incentives to stay with them ….. allegedly!
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November 25th, 2009 at 10:54
[...] Side Up Despite making easy profits it appears that Telefonica need to raise some cash to refinance debts that mature in 2010 …. [...]